Lumara | Marketing Performance Deck

Performance Overview

Oct 14 - 29, 2026

Total Spend

$16,225

Combined ad spend

Total Revenue

$12,189

Combined revenue

Impressions

731K

551,617 + 179,829

Purchases

19 Meta + 15 Google

Leads

From Meta campaigns

Blended ROAS

0.75x

Revenue / Spend

Ad Spend Distribution

Meta Ads
$10,317.86 (63.6%)

Google Ads
$5,907.53 (36.4%)

Meta Ads Performance

Facebook & Instagram

Spend

$10,318

Total ad spend

Revenue

$8,108

From purchases

Impressions

551.6K

551,617 total

Purchases

Website purchases

Leads

Total leads

ROAS

0.79x

Return on ad spend

Campaign Results

Campaign	Spend	Impr.	CTR	Leads	Appts	Purch.	Revenue	ROAS
Test Audience VISO	$2,258.00	22,141	3.97%	25	-	5	$1,972.68	0.87x
Labour Day Sale	$2,174.71	57,514	0.87%	19	2	6	$3,284.00	1.51x
B2B Campaigns 01/22/26 - Copy	$1,454.37	123,198	0.33%	11	1	1	$209.30	0.14x
VISO \| Consumer Sales [Targeted]	$1,222.61	41,654	1.89%	3	1	5	$2,124.38	1.74x
VISO TOF 9 - Copy	$1,126.75	259,287	0.52%	-	-	-	-	-
B2B \| VISO \| Leads [Targeted]	$703.58	7,771	2.16%	16	7	-	-	-
Holiday Specials \| Sales Campaign	$636.96	13,533	0.95%	2	-	1	$439.00	0.69x
VISO \| Consumer Sales [Open 25-50%]	$351.40	18,099	0.90%	5	1	-	-	-
Panel \| Consumer Sales [Targeted] - Copy	$167.00	5,113	1.60%	1	-	-	-	-
VISO \| Consumer Sales [Retarget]	$126.08	2,261	1.72%	-	-	1	$79.00	0.63x
B2B \| Panel \| Leads [Targeted]	$96.57	1,056	3.22%	-	1	-	-	-
Total	$10,317.86	551,617		82	13	19	$8,108.36	0.79x

Top Performing Creatives

Ranked by revenue generated

New Sales Ad - Copy

Labour Day Sale

Leads: 19

Appts: 2

Purchases: 6

Revenue: $3,284

ROAS: 1.51x

Spend: $2,174.71

Bill Tradeshow - Copy

Test Audience VISO

Leads: 24

Appts: 0

Purchases: 4

Revenue: $1,877.68

ROAS: 0.89x

Spend: $2,100

New Sales Ad

VISO | Consumer Sales [Targeted]

Leads: 1

Appts: 0

Purchases: 2

Revenue: $963.51

ROAS: 3.90x

Spend: $247.01

Targeted Sales Ad - Video Halloween

VISO | Consumer Sales [Targeted]

Leads: 1

Appts: 1

Purchases: 1

Revenue: $79.00

ROAS: 0.17x

Spend: $471.67

Lifestyle VISO - Copy 2

Test Audience VISO

Leads: 1

Appts: 0

Purchases: 1

Revenue: $95.00

ROAS: 1.29x

Spend: $73.71

Google Ads Performance

Search, Shopping & Performance Max

Spend

$5,908

Total ad spend

Conv. Value

$4,081

By conversion date

Impressions

179.8K

179,829 total

Conversions

Total conversions

ROAS

0.69x

Return on ad spend

Cost/Conv.

$394

Average cost per conv.

Campaign Results

Campaign	Spend	Impr.	CTR	Conv.	Conv. Rate	Cost/Conv.	Conv. Value	ROAS
Branded \| Search_ PL Optimize	$1,913.73	2,525	16.59%	10	2.39%	$191.37	$2,705.68	1.41x
PL_Collections_Shopping	$923.49	36,567	0.56%	3	1.46%	$307.83	$457.00	0.49x
PL_Search_Mask Specific	$366.15	5,340	4.16%	1	0.45%	$366.15	$479.00	1.31x
PL_Pmax_FO_RedLight_MaxConv	$0.48	44	4.55%	0	0%	-	$0.00	0x
Total	$5,907.53	179,829		15		$394	$4,080.68	0.69x

Spend vs Conversion Value by Campaign

Branded | Search_ PL Optimize

Spend

Value

PL_Collections_Shopping

Spend

Value

PL_Search_Mask Specific

Spend

Value

PL_Pmax_FO_RedLight_MaxConv

Spend

Value

Ad Spend

Conversion Value

Revenue Results

Revenue attributed to advertising

Total Revenue

$12,189

$8,108.36 Meta + $4,080.68 Google

Total Ad Spend

$16,225

$10,317.86 + $5,907.53

Blended ROAS

0.75x

Revenue / Spend

Revenue Attribution by Platform

Platform	Revenue	Ad Spend	ROAS	Purchases / Conv.	% of Revenue
META	$8,108.36	$10,317.86	0.79x	19	66.5%
GOOGLE	$4,080.68	$5,907.53	0.69x	15	33.5%
Combined	$12,189.04	$16,225.39	0.75x	34	100%

ROAS by Platform

META 0.79x

GOOGLE 0.69x

Blended 0.75x

Target: 2.0x ROAS

Top Revenue-Generating Campaigns

Labour Day Sale

$3,284.00

Branded Search

$2,705.68

VISO Targeted

$2,124.38

Test Audience VISO

$1,972.68

Mask Specific

$479.00

Shopping

$457.00

Holiday Specials

$439.00

Meta Ads

Google Ads

Creative Assets

Video content produced this period

Raw V1 UGC Footage

V1 Short Paid Ads Talking Head

What We Planned

Initiatives for this reporting period

Launch and monitor Holiday Specials Sales Campaign Meta Ads

Launch Panel consumer sales campaigns (targeted + retarget) Meta Ads

Build and launch B2B Panel Leads campaign Meta Ads

Create Halloween-themed ad creatives for VISO campaigns Creative

Optimize VISO consumer sales audience targeting (open vs targeted vs retarget) Meta Ads

Develop Raw V1 UGC footage for paid ads Creative

Produce V1 short talking head video for paid advertising Creative

Set up CRM automations and Zapier integrations CRM

Monitor and optimize Google Ads branded search and shopping campaigns Google Ads

Review and refine B2B lead generation strategy across Meta campaigns Meta Ads

What We Completed

Tasks completed during this period

Set up Holiday Specials Sales Campaign with VISO and Pad+Panel Halloween ad sets Meta Ads

Launched Panel Consumer Sales campaigns for targeted audience with images and videos Meta Ads

Built and launched B2B Panel Leads Campaign with targeted ad set Meta Ads

Set up VISO Consumer Sales Campaign for open audience (25-50% top income) Meta Ads

Launched VISO Consumer Sales retargeting campaign Meta Ads

Duplicated and optimized VISO TOF 9 awareness campaign with Halloween ad set Meta Ads

Monitored and adjusted daily budgets across all active Meta campaigns Meta Ads

Created Halloween-themed VISO video ad creatives for sales campaigns Creative

Designed Pad+Panel Halloween image and video creatives for holiday campaign Creative

Produced Raw V1 UGC footage for paid advertising content Creative

Created V1 short talking head video for paid ad placements Creative

Developed new lifestyle VISO creative variants for Test Audience campaign Creative

Set up new test B2B creatives ad set within B2B campaign Creative

Configured CRM automations for lead follow-up workflows CRM

Set up Zapier integrations for automated lead notifications CRM

Created automated email sequences for B2B lead nurturing CRM

Reviewed and updated Lumara website product pages Website

Optimized landing page for holiday promotional campaigns Website

Updated website banner for Halloween sale promotions Website

Generated bi-weekly marketing performance deck with full data analysis Reporting

Analyzed campaign-level ROAS and recommended budget reallocations Reporting

Reviewed top creative performance and identified winning ad variants Reporting

Compiled Google Ads campaign performance data and conversion tracking audit Reporting

Tracked and reported on B2B lead generation funnel metrics Reporting

Investigated TOF campaign frequency and audience pool impact Reporting

Set up Holiday Specials Sales Campaign with VISO and Pad+Panel Halloween ad sets

Launched Panel Consumer Sales campaigns for targeted audience with images and videos

Built and launched B2B Panel Leads Campaign with targeted ad set

Set up VISO Consumer Sales Campaign for open audience (25-50% top income)

Launched VISO Consumer Sales retargeting campaign

Duplicated and optimized VISO TOF 9 awareness campaign with Halloween ad set

Monitored and adjusted daily budgets across all active Meta campaigns

Created Halloween-themed VISO video ad creatives for sales campaigns

Designed Pad+Panel Halloween image and video creatives for holiday campaign

Produced Raw V1 UGC footage for paid advertising content

Created V1 short talking head video for paid ad placements

Developed new lifestyle VISO creative variants for Test Audience campaign

Set up new test B2B creatives ad set within B2B campaign

Configured CRM automations for lead follow-up workflows

Set up Zapier integrations for automated lead notifications

Created automated email sequences for B2B lead nurturing

Reviewed and updated Lumara website product pages

Optimized landing page for holiday promotional campaigns

Updated website banner for Halloween sale promotions

Generated bi-weekly marketing performance deck with full data analysis

Analyzed campaign-level ROAS and recommended budget reallocations

Reviewed top creative performance and identified winning ad variants

Compiled Google Ads campaign performance data and conversion tracking audit

Tracked and reported on B2B lead generation funnel metrics

Investigated TOF campaign frequency and audience pool impact

What's Planned Next

Upcoming priorities and action items

Black Friday / Holiday promotional content and campaign strategy Meta Ads

Develop new UGC briefs and source additional creator content Creative

Build AI chatbot for Lumara website customer support Website

Create SEO-optimized product and collection pages SEO

Set up additional Zapier integrations for lead management CRM

Optimize Google Ads Shopping campaign with new product feeds Google Ads

Scale winning Meta campaigns and pause underperformers Meta Ads

Develop B2B email outreach sequences for scheduled appointments CRM